We’re celebrating our 50th anniversary. In such a remarkable year, the inspiration for the Fall/Winter collection comes precisely from our history.
With clothing lines for men and women, the collection offers versatile garments suitable for different circumstances.
The inspiration comes from our history, reinterpreted through an original, functional, versatile, and contemporary collection - yet Vintage Americana in styling - for active, comfortable, lifestyles with a differentiating and cool aesthetic.
The inspiration for the video comes from our classic ad for Surfer Mag starring Rory “The Dog” Russell at Padang, Indonesia.
The campaign features a young couple seeking another winter surfing day. The lifestyle and emotions are all there: the surf, the vintage car, the outdoor culture, the adventurous spirit and the will to conquer.
Like any other dream, it is full of memories and great moments from the past, but also ambitions for the future. After all, Lightning Bolt is equal parts heritage and construction of a new legacy.
Times have changed. New ways of life emerged.
However, the history behind Lightning Bolt derives into a lifestyle, a timeless culture.
It is all about expressing an undeniable legacy, and an energetic attitude towards the future.
Introducing the Fall/Winter 2021 collection for him and her.
