At the sea, while surfing, we are alive in a way we rarely are anywhere else. It is such a deep and strong feeling that it becomes a way of living and state of mind.
Inspired by this idea, by Lightning Bolt’s central element – the Water – and whiling to celebrate the surf lifestyle, we reinterpreted and reprinted in The Surfer’s Soul capsule some of our most distinctive prints.
Amongst the origins and history of Lightning Bolt, the surf and waves, four artworks were elected, reproduced and redesigned into a vintage-modern design & aesthetics, with sustainable production.
Digital print: a more sustainable technique due to its less waste in ink, water and non-toxicity
The capsule plays with illustrations from the late ‘70s, cartoons and graphic designs from the ‘90s on t-shirts created using eco-friendly raw materials and manufacturing processes. Different elements from a surfer’s life come together: the championships from the early ages as groms, the favorite surf spots, the surfboards, the fins, the mantras, references and teachings from the greatest surf icons.
A winning combination for a timeless but at the same time on-trend garment that is mindful of the environment.