During the ‘00s, the BOLT MAG was edited by Lightning Bolt for people to whom surf – sport, culture, and fashion – was a lifestyle.
In each edition, twice a year, it was possible to read interviews with international surfers, see the new clothing collections, find all the news around Lightning Bolt (stores, partnerships…), and meet surf spots around the world.
The magazine represented a community and culture.
This year, to celebrate Lightning Bolt’s 50th anniversary, we wanted to revisit this part of our imagery and create a Special Edition of the Bolt Mag. And because we care about the environment, following our sustainable strategy, it is an exclusively digital edition.
Fun fact: Edited by Lightning Bolt, these magazines were inspired on the fanzines that got popular through the ’70s as “communities” founded around a cultural object, and alternatives to conventional media for the dissemination of contents.