We feel harmony with the ocean and with nature; we feel humbled by its raw power; we feel reverence for all wildlife and the world within it; we feel grateful. Nature is our escape and our arrival.
Wilderness can bring us together, protect us against climate changes and help us live longer and with better health. We need to collectively decide to live as being part of the story and share more with each other and the natural world.
HAWAIIAN GOOD VIBES AND WISE WORDS are still and even more relevant today.
This is our way of living, our home, our family, our nature. Our capsule of tees is a glimpse of why the Hawaiian culture is so inspiring and is loved so much around the world. The Hawaiian life principles are our glossary to preserve the people and the planet: ALOHA, OHANA, MOANA, MAHALO, MALAMA.
THE WOMAN COLLECTION
We introduce the woman collection within the same concept of environment preservation. Colors are bright and earth toned, coming from all natural things around us. Materials are light and comfortable. A new must-have for women are the cotton piqué pants. The subtle waffle texture in a cropped design and elastic waist is the coolest summer style.
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