50th Anniversary
50th Anniversary

A GOLDEN ERA

Fifty years have passed since the first Lightning Bolt crossed the Hawaiian waves.
Since then, the world has changed. But Lightning Bolt remained authentic.
This is what better defines us and what you can find: the truest experiences. A reconnection with the origins. A meaningful existence.


From that Summer of ’71 until our days many stories were written by Lightning Bolt.

There is an undeniable legacy. The brand is now a mythic symbol of a lifestyle and philosophy. A Pure Source.

Here’s to fifty years of history: a golden era. And a lot more to come!

50 YEARS OF HISTORY IS SOMETHING TO PROUDLY TELL THE WORLD

Like a piece of collection, a garment featuring the 50th anniversary print is a must-have. Get yours. Be part of the celebration!

ICONIC PIECES

Five decades of history. Five iconic products from Lightning Bolt collections.

HEYDAY POCKET TEE – RORY RUSSELL

HEYDAY POCKET TEE – RORY RUSSELL

If you look for a timeless Lightning Bolt garment and a reference to one of its major living legends, this is the t-shirt you need.

Plain cotton t-shirt with a logo print on the chest pocket. Back screen print with Rory Russell signature – Lightning Bolt ambassador, iconic surfer, and shaper.


RAINBOW POCKET TEE

RAINBOW POCKET TEE

A lot was going on around the world in the ‘70s. Surfing was a movement of its own, the style and aspects of surfing changed. It was all about having fun, and just being free. At the same time, the world’s policies and society were changing. The rainbow started to appear everywhere, as a symbol of faith, hope, peace, and power.

The different expressions of the rainbow’s symbolism overlap with one another. Combined with Lightning Bolt energy, result in an iconic t-shirt.

FOREVER TEE

FOREVER TEE

More than a brand, Lightning Bolt crossed borders and oceans. Recognized by everyone, it reached universal proportions and became the representation of an attitude and lifestyle with which everyone could relate or aspire to. The Bolt was the spark to go further, the pure experience, the intensity of a true connection with nature. It became a symbol of a mythical energy. As well as this tee.

JUICE SS TEE<

JUICE SS TEE

Juice without sugar. Unblended coffee. 99% cocoa chocolate. Surf without a crowed sea. The best experiences are the purest ones. This tee features a classic Lightning Bolt print.

TEAM BOLT WINGS SS POCKET TEE

TEAM BOLT WINGS SS POCKET TEE

Once seen in Rory Russell's road trip to Morocco, now one of Lightning Bolt's most iconic tees. Cotton graphic t-shirt with back screen print and front print on pocket. Finished with ribbed collar.

THE DECADES IN A GLANCE

'70s

1971 - LIGHTNING BOLT WAS FOUNDED

Through the ‘70s, Lightning Bolt became ubiquitous.

It was in nearly every surf competition and surf movie made between 1971 and 1978. From the Pipeline Masters to movies like Morning of the Earth (1972), Going Surfin’ (1974), and Tales from the Tube (1975), the Bolt was everywhere.

Read more about it here.

‘80s - LIGHTNING BOLT ROAD TRIP

'80s

LIGHTNING BOLT ROAD TRIPS

Rory Russell went around the world to find the perfect wave.

Those adventures were narrated in articles for the Surfer Mag. Now, they are iconic memories of the surf lifestyle back in the 80s: “Portuguese Pipeline” (Ericeira, Portugal), “Malibu Mischief” (Los Angeles, USA), “Morrocan Madness”, “The Scorpian Bay Sting” (Mexico), “A Banzai Birthday!”…

‘90s - Circuito Lightning Bolt Surf Esperanças

'90s

CIRCUITO LIGHTNING BOLT SURF ESPERANÇAS

Portuguese surf circuit powered by Lightning Bolt through the ‘90s.

The brand managed to organize the first championships in several spots that are now biggest references on European and World circuits, such as Ribeira D'Ilhas and Praia Grande.

It started in 1993 and boosted the future of national surfing. It is possible to talk about a Generation Lightning Bolt, since it was this circuit that shot several of the best surfers in Portugal, like Tiago Pires, Ruben Gonzalez, David Luís, Pirujinho, and Miguel Champalimaud.

‘00S - SURF TRIPS

'00s

SURF TRIPS

Living the good old days in the present! Inspired by the ‘80s road trip with Rory Russell, Lightning Bolt powered surf trips around the world with the Bolt Team.

Some names immediately pop out from these trips: Papi Xulo aka David Raimundo, that was a Team Manager, is nowadays National Surfing Coach (PT); Edmar aka Miguel Ximenez, Pumas aka Nuno Côrte Real, Abacaxi aka Maria Abecasis, João Kopke, and Miguel Blanco were young Bolt Riders and today big names on surf scenery.

These trips provided unique experiences for young surfers, boosting the sport and career of a generation.

'00S - LIGHTNING BOLT PRO JUNIOR – NATIONAL SURFING CHAMPIONSHIP

'00s

LIGHTNING BOLT PRO JUNIOR – NATIONAL SURFING CHAMPIONSHIP

These events were a launching pad for young competitor surfers, but also a key part in new promises training and internationalization. There were free surf classes in each event for any surf enthusiast, and the best athletes of the circuit were awarded with access to the Lightning Bolt Sports Grant. This was an unprecedented initiative managed by the National Surfers Association (ANS), that aimed to finance the evolution of the athletes, as for Lightning Bolt competition only makes sense in a perspective of development.

Frederico Morais, the latest Portuguese surf star to make a solid impact on the World Surf League (WSL), showed up in Lightning Bolt Pro Junior, as the winner of the 2009 edition.

2009 - 1ST EDITION OF THE BOLT MAG

'00s

2009 - 1ST EDITION OF THE BOLT MAG


Edited by Lightning Bolt, these magazines were written for people to whom surf – sport, culture, and fashion – was a lifestyle.

You can read them again here.

‘10S - 2013 - LIGHTNING BOLT LIMITED EDITION COLLECTOR SERIES
‘10S - 2013 - LIGHTNING BOLT LIMITED EDITION COLLECTOR SERIES
‘10S - 2013 - LIGHTNING BOLT LIMITED EDITION COLLECTOR SERIES
‘10S - 2013 - LIGHTNING BOLT LIMITED EDITION COLLECTOR SERIES
 
 

'10s

 
 
 
2013 - LIGHTNING BOLT LIMITED EDITION COLLECTOR SERIES

Lightning Bolt invited five of the most unique, inspirational and legendary shapers ever - Gerry Lopez, Barry Kanaiaupuni, Tom Parrish, Rory Russell and Reno Abellira - to shape a surfboard of the era that they personally find emblematic. It resulted in a collector series pipeliners including the most memorable Bolt boards of all time.
 
Read more about it here.
 
 
 
 
 
 

'10s

2019 - A PURE SOURCE ON TOUR

From May 9 to June 1, we shared Lightning Bolt’s legacy, keeping it real and present.

The Bolt Team went to the United Kingdom, Italy, France, and Portugal with the surf legends Rory Russell and Craig Hollingsworth.

It was a unique opportunity to meet two legends of Lightning Bolt, and obviously have fun! With surfing films sessions, talks, contests, music, and a lot of life’s sharing, Lightning Bolt’s social responsibility was not forgotten: raffles and giveaways were organized to benefit local institutions.

Revisit the best moments of the Pure Source on Tour here.

2021 - 50th ANNIVERSARY

'20s

2021 - 50th ANNIVERSARY

This year is all about sharing who we are. We respect our roots by collaborating both with makers from the past and with new skilled artists, that have the same desire for adventure and pure expression.

At Lightning Bolt, we believe every moment, every piece has a tale to tell and you can become a part of the narrative yourself. Live this culture and lifestyle.

Here’s to fifty years of history: a golden era. And a lot more to come!

 

BOLT FAMILY & FRIENDS

We keep strong bonds with our forefathers, we endorse our legendary riders and young soul adventurers, we embrace all the Bolt enthusiasts and friends.

See more here.

EDDIE VEDDER

EDDIE VEDDER
Pearl Jam Band @USA

ADAM SANDLER

ADAM SANDLER
Actor @USA

GEGE BRASSET

GEGE BRASSET
Surfer @FR

GIANMARCO POLLACHI

GIANMARCO POLLACHI
Longboarder @Viareggio, IT

LUÍS GANITO

LUÍS GANITO
Actor, @PT

BEN AFFLECK

BEN AFFLECK
Actor, @USA

ELISE CRIGAR

ELISE CRIGAR
WSL, @USA

100% BIO
Movie, @FR

MAGGIE CIVANTOS

MAGGIE CIVANTOS
Actress, @SP

MARTINHO SILVA
Actor, @PT

PAUL BLACKER

PAUL BLACKER
Shaper, @UK

SIMON BEECK

SIMON BEECK
Radio Entertainer, @GER